Leader Coaching
- Format
- 1:1 sessions
- Cadence
- Fortnightly, 60 min
- Support
- On call between sessions
- Best for
- CPOs, heads of product, execs
Product coaching
Build the things people actually need.
Most teams don't lack ideas. They lack focus. We coach leaders and teams to move to the product model: a strategy people can repeat, discovery every week, and outcomes you can measure. For product businesses, and for nonprofits and mission-driven organisations that don't always call what they build a product.
Trusted by
Coaching programs built around you.
From a leader stepping into product for the first time to an organisation changing how all of its teams work. Pick the shape that fits.
Product Team Coaching
- Format
- Team sessions + 1:1
- Cadence
- Fortnightly
- Support
- Workshops and offsites
- Best for
- Product, design and engineering
Product Model Program
- Format
- Coaching + training
- Cadence
- Fortnightly + monthly live
- Support
- Templates and peer network
- Best for
- Changing how product works
What we help with
Five things that quietly break product teams.
None of them are exotic. All of them get ignored until they hurt.
- 01
A strategy nobody can repeat
When the strategy is vague, the roadmap fills up with whatever was asked for last. We help you write a short strategy that says what you're focusing on, in what order, and how you'll know it's working.
- 02
Discovery only when there's time
If discovery waits for a quiet week, it never happens. We make it part of every week: talking to customers, testing assumptions, and getting real evidence before anything gets built.
- 03
Features shipped, outcomes unknown
The team ships, adoption is low, and everyone moves on without knowing if it worked. We agree up front what should change for customers, and measure that instead of what got delivered.
- 04
Product managers stuck as backlog managers
Running meetings and grooming tickets isn't the job. We coach product people to set direction, influence without authority, and push back on a bad idea without burning the room.
- 05
Every release is a mini-crisis
When work piles up, testing gets rushed and launches get stressful. We help teams ship smaller and more often, so the next release is a non-event.
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Sound familiar?
Thirty minutes on a call. We'll work out what's actually going on, and you'll leave with at least one thing to try.
Book My Free Strategy Call
Nonprofits and mission-driven organisations
You don't need to be a tech company.
If you run a member portal, a certification program, a donor platform or a public service, you're building products. You just might not call them that.
Most of these organisations already check their own work carefully. A certification body would never let an untested exam question count. The same care rarely gets applied to what they decide to build. We help you move a skill you already have onto new work, in your language.
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Approval is not evidence of need
A board paper, a grant or a business case explains why the work got funded. It doesn't show that anyone needs it. We help you get both before you build.
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The people who left are missing
Most of your data describes the members, donors or customers who stayed. The ones who lapsed aren't in it, so you have to go and find them.
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Quiet people don't complain
Complaints tell you what to stop, never what to start. And the people with the least power often don't complain at all. They just don't come back.
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High stakes, small first steps
When a mistake reaches the public, start with checks that need no budget and no permission. When something has to go live, keep it reversible.
The coaching arc
How we coach.
Vision is enduring. Strategy is adjustable. Goals are short-term. Most organisations blur the three and end up with a roadmap dressed as a strategy. These six stages keep them apart, and we tailor the depth and pace to where you are.
- 01 Stage
Assess
Find where it breaks
- Review how work gets chosen, funded and shipped
- Talk to leaders, teams and customers
- Agree the few changes that matter most
- 02 Stage
Focus
Vision and strategy
- Vision that lasts, strategy you can adjust
- A one-page strategy anyone can repeat
- Fewer priorities, in a clear order
- 03 Stage
Organise
Teams that own problems
- Cross-functional teams aligned to outcomes
- Product, design and engineering together
- Leaders who set context, not task lists
- 04 Stage
Discover
Check before you build
- Weekly conversations with customers
- Test the riskiest assumption cheaply
- Decide what changes when the evidence lands
- 05 Stage
Deliver
Small and often
- Separate deploy, release and launch
- Smaller releases with feature flags
- Quality you can see in the numbers
- 06 Stage
Embed
Make it yours
- OKR that measure outcomes, not output
- An operating rhythm leaders trust
- A team that doesn't need us anymore
Discovery
The hard part isn't the test. It's the conversation after it.
Running a check on an assumption is the easy bit. Deciding what changes on work that's already funded is where most teams stall. We coach both: how to gather evidence you can trust, and how to act on it with the people who signed off the work.
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Counted
Numbers from your systems. Good at what happened, weak on why.
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Asserted
What people inside the organisation believe. Usually the thing you're checking.
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Said
What customers tell you in surveys and interviews. Their view, filtered by memory.
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Watched
What customers actually do. Real behaviour, from a small number of people.
Every source of evidence has limits, and none ranks above the others. When two sources of different types agree, you're close. When they disagree, you've found the next thing to check.
Results
What product coaching has produced.
Named clients, on the record. Product businesses and mission-driven organisations alike.
90% faster feature delivery at HROnboard, ahead of a $15M acquisition 80% less rework at HROnboard from closer collaboration and regular checkpoints 44.8% fewer login support emails in one quarter at NREMT 1st product department at Inteleos, built from the ground up
HROnboard
"Within only 3 months we found we had turbo charged our product delivery, increased customer impact and were working better together to realise our vision."
Workwear Group
"Tim helped change that by embedding a proper Product Operating Model, making it easier for teams to align, plan, and move forward with confidence, transparency and empowerment."
Inteleos
"Our organisation was new to the product space. With Adi's guidance, I was able to articulate a clear vision for leadership and staff, aligning our goals with the broader objectives of the organisation."
NREMT
"Adi brings strategy, structure, and coaching in a way that sticks. We now have shared language, clearer decision-making, and stronger ownership, and we're moving faster as a result."
How this usually goes
You're not buying a course. You're getting a partner.
Most product transformations fail because someone hands over a framework and disappears. We work with your leaders over months. We make calls together, draft OKR together and prep for the hard exec conversation together. By the end, your team owns the change.
Fortnightly coaching
One-on-one or small group sessions with someone who has led product, plus support when something blows up between sessions.
Product training
Short, practical training on the product model, with a live monthly session to go deeper and take questions.
A tailored change plan
We work out what to change, when, and how to bring people with you. Nothing copied from someone else's org chart.
Templates we actually use
One-page strategy, release plans, discovery scripts and OKR examples, refined across years of engagements.
Is this coaching a fit for you?
We won't sell you on coaching. We'll just tell you who it's for.
Coaching is for…
- Product companies whose roadmap has turned into a list of requests
- Nonprofits, NGOs, certification and membership bodies building services people rely on
- Leaders stepping into product for the first time, or building a product team from scratch
- Organisations ready to change how work gets chosen, not only how it gets delivered
Coaching is not for…
- Anyone looking for a framework to install and forget
- Teams wanting evidence to justify a decision that has already been made
Common questions.
What is the product model?
It's a way of working where cross-functional teams own a problem rather than a list of features, check ideas with customers before building them, and measure success by what changes for those customers. Vision is enduring, strategy is adjustable, and goals are short-term. Keeping those three layers separate is most of the battle.
We're a nonprofit, not a tech company. Is this for us?
Yes. If you build portals, programs, apps or services that people rely on, you're building products, whatever you call them. We bring product thinking in your language, at a pace your organisation can absorb. Inteleos and NREMT are both mission-driven certification bodies.
How long does an engagement run?
Months, not days. Most engagements start with a quarter of coaching so the change has time to stick, then run as long as they keep paying for themselves. The goal is a team that owns the change and doesn't need us anymore.
How is this different from OKR coaching?
OKR coaching helps you set and run goals. Product coaching is about deciding what to build to reach them, and checking the assumptions before you spend the money. Many clients do both. See OKR Coaching.
Who does the coaching?
Tim Newbold and Adi Soesan Malishev. Both have led product inside companies, not only coached it. We pair you with whoever fits the work best. Meet the team.